Effective date: 29 July 2026
Site: https://upanddown.blog (“up&down”, “we”, “us”)
This Privacy Policy explains what information we collect, how we use it, and the choices you have. We wrote it in plain English on purpose. If something is unclear, email [email protected].
Who we are
up&down is an English-language crypto news and analysis site. Our contact email for privacy questions is [email protected].
What this policy covers
It covers the website at upanddown.blog and related services we operate (including forms, newsletters if offered, and advertising inquiries). It does not cover third-party websites we link to.
Information we collect
Information you give us
- Contact / advertising emails you send to [email protected] or [email protected] (your address, name if you include it, and message content)
- Comments or account details if we enable comments or user accounts later
- Newsletter signup details if we offer a mailing list
Information collected automatically
- Server and security logs (IP address, browser type, date/time, pages requested)
- Basic analytics about site usage (pages viewed, referrers), if analytics tools are enabled
- Cookies or similar technologies needed for the site to work (for example, login or preference cookies)
We do not ask you for seed phrases, private keys, or exchange passwords. Never send those to us.
How we use information
- To operate, secure, and improve the website
- To reply to contact or advertising requests
- To understand which content is useful (in aggregate)
- To comply with law or protect our rights when required
We do not sell your personal information.
Legal bases (where applicable)
If you are in a region that requires a legal basis (for example the EEA/UK), we typically rely on: legitimate interests (running a secure publishing site), consent (where we ask for it), and/or contract/pre-contract steps when you email us about advertising.
Sharing
We may share limited data with service providers who help us run the site (hosting, security, email delivery, analytics). They are only allowed to process data for those purposes.
We may also disclose information if required by law, or to protect the site, our users, or the public from harm or fraud.
Cookies
We may use cookies that are:
- Essential for security and basic site functions
- Analytics to understand traffic (if enabled)
- Preferences to remember settings
You can control cookies through your browser settings. Blocking some cookies may affect site features.
Ads and affiliates
If we run ads, sponsorships, or affiliate links, those partners may use their own cookies or tracking on their pages. Their policies apply on their sites. Sponsored content on up&down will be labeled.
International transfers
Our hosting and tools may process data in countries other than yours. We take reasonable steps to use reputable providers.
Retention
We keep contact emails and logs only as long as needed for the purposes above (including security and legal requirements), then delete or anonymize them when practical.
Your rights
Depending on where you live, you may have rights to access, correct, delete, or restrict certain personal data, or to object to some processing. Email [email protected] and we will respond within a reasonable time.
Children
The site is not directed at children under 16. We do not knowingly collect personal information from children.
Security
We use reasonable technical and organizational measures to protect information. No website is perfectly secure. Do not send secrets (keys, seed phrases, passwords) by email.
Changes
We may update this policy. The “Effective date” at the top will change when we do. Continued use of the site after an update means you accept the revised policy.
Contact
Privacy questions: [email protected]
Advertising: [email protected]
More ways to reach us: Contact